LatashiaKey
About Latashia
Latashia has been an active person since she was a child. While her parents had her explore a variety of sports from tennis to ballet, she really just...
Latashia's Demo
I help female athletes make better life choices so they can thrive in and out of sports. Empowering young female athletes is important...
Empowering young female athletes is important and by providing them with tools in how to create clear goals, being consistent with their efforts, and learning how to be adaptable can lead to success. My goal is to guide them toward achieving success by providing invaluable insights, career development and personal fulfillment.
My goal is to provide mentorship and support that guides individuals toward becoming their most authentic selves and lead fulfilling lives through and beyond athletics.
Both opportunities and obstacles exist, which one will you take?
Latashia Key

About Latashia
Latashia has been an active person since she was a child. While her parents had her explore a variety of sports from tennis to ballet, she really just loved the running aspect of those sports, so in a PE class, she decided to try cross-country and got 4th place!
She received two Presidential Physical Education awards and just found success and joy in all sports. Running has always been her first love and since returning to competitive track and field in 2009, she still loves it and her main events include the 3000m, 5000m, and Cross-Country.
One sport she was not good at and eventually learned was swimming. Though she only swam at one swim meet as a young teen (maybe 14 years old) due to the cost of joining a swim team, she has made it her mission to continue to teach others, especially Black youth, how to swim and be safe in and around the water.
Being an avid fitness professional for over 20 years teaching a variety of classes, sports are still central to her life. She was a state high school cross-country champion as a freshman, received a full track and field scholarship at a D1university and then earned a Master’s degree in Administration.
Later, was an Aquatic director then an opportunity as an NFL Team service specialist at Reebok during their NFL 10 year partnership was a dream come true. During her time at Reebok, she volunteered serving as President of United States of America Track & Field (USATF) Indiana for 10 years.
Also, she had the opportunity to compete internationally as a Master’s track and field athlete and was voted as the active athlete rep for four years. Lastly, her most recent accomplishment, nearing the completion of her PhD in Recreation, Sport and Tourism.
The love of being active and having fun is Latashia’s first priority!
Latashia's Signature Keynote

Strong, Bold, Empowered: The Future of Female Athletes
This keynote helps female athletes who are in high school, or college learn three actionable takeaways or strategies on how to navigate life after sports once they are no longer involved and/or have no interest in participating. Sometimes “hanging it up” was not their choice or may have been the best decision for others, while some individuals still want to pursue their athletic dreams. Join Latashia as she shares her tips and her Olympic dream!
Data shows a need for bridging programs:
A possible reason girls may leave high school sports or not participate at all, “National Federation of State High School Associations reports there are still 1.3 million fewer school sports participation opportunities for girls than for boys.” Study.com
From the Journal of Athlete Development and Experience, “There needs to be a bridge program and counseling for college athletes when our career is over. Like what else am I good at??” (Harry & Hammit, 2024, p. 10)
In this insightful and motivational program, Latashia will share with female athletes three actionable takeaways or strategies to implement now, how to avoid some pitfalls, learn from others and her life experiences. She uses her own personal stories on the lessons she learned after graduating high school as a top recruited athlete to being just another #1 athlete on the college team to graduating college with the reality she was never going to compete at the Olympics her all-time dream.

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